In this global digitalized age, especially after the COVID-19 pandemic, social media has become one of the most crucial avenues for advertisements. It is cost-effective and offers a truly global reach. However, while advertising your company in social media is now easier than ever before, the sheer number of companies in the market has made generating traffic & creating engagement a fairly difficult task. In this blog, we at Next Door Global Services are going to share some insights to increase your brand growth using social media platforms.

1. Choose the Right social media platform:

As per a graph of Active Monthly Users taken from Statista, Facebook is the most widely used Social Platform in the world. However, that does not automatically make it the best platform for advertisement. Social Media platforms must be chosen as per your product.

For Example, an Interior Designing Company is much better-off putting its focus on Instagram and Pinterest whereas a Real Estate Developer is better suited to use Facebook and personalized WhatsApp marketing.

2. Choose the Right Content:

Content is King. Creating the right content goes a long way to create retention in the minds of consumers and ensuring brand recognition. The Right content does not necessarily contain vast information or heavy graphics. Rather, memes, topicals, trivia etc. do wonders in reaching people. For ex: Durex is famous for using light jokes to promote its products.

3. Choose the Right Audience:

Your content and advertisement should be positioned as per your target audience. To reach the right audience, you need to choose the right hashtags, collaborate with the right influencers, set correct metrics in Paid Advertisement etc.

4. Host giveaways and contests:

You can receive organic traffic & engagement hosting giveaways. It engages the current customers & followers of the brand. Also, it brings a new crowd of followers who may become potential customers after hearing about the product.

5. Use Trends & News Events to your Advantage:

An advertisement by Zomato & BlinkIt recently became viral, which led to many brands and even the Mumbai & Delhi police using it (link). It can be extremely beneficial for brands to use existing viral trends and happening news to promote their product. Not only it spreads faster, but it also significantly increases brand recognition.

To conclude, Social media is dominating almost every sphere of an individual’s life, from work to leisure. It is absolutely imperative for you to capitalize on the vast opportunities offered by Social Media Marketing, if you want to build a truly modern global 21st century brand!