Search Engine Optimization (SEO) is a process that improves your website’s ranking on Search Engines (for ex: Google, Yahoo etc.). Higher ranking websites attract more traffic & lead to more visibility. It is however, not a one-time effort and requires consistent efforts to maintain the rankings. Hence, a lot of digital marketing agencies are offering services to improve your Website’s SEO.

To an give an example of SEO, if you search for “PPC Agencies in Saket”- Next Door Global Services pops up as the first website.

In this blog, we will discuss five hacks to better your website’s search engine optimization.

1. Keyword Research

Keyword Research involves identifying keywords and phrases that people use when searching for products. For ex: A person looking to buy a treadmill will generally search “Top 10 treadmill companies in India/ Best running equipment.”

Keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush etc. can help identify relevant keywords and their search volume. These keywords can then be strategically placed throughout the website’s content, including in titles, headers, meta descriptions, and body copy.

2. Avoid Keyword Stuffing:

Keyword stuffing, or overuse of keywords is the practice of loading your content or your website with keywords to manipulate a website’s ranking on Search Engine Result Pages (SERPs). This may lead to penalties and even a ban, in extreme cases.

3. Optimize website speed:

Websites that load quickly rank higher than those that take longer to load. According to Google, the average loading time for a mobile website should be under three seconds. Tools like Google’s PageSpeed Insights and GTmetrix, can analyze a website’s speed and provide suggestions for improvement.

For example: Website speed can be optimized by reducing image sizes, minifying CSS and JavaScript files, and leveraging browser caching to reduce server response time.

4. Build high-quality backlinks:

Backlinks are links from other websites that point to a website. Search engines use these to determine a website’s credibility and authority. Websites with high number of quality backlinks are more likely to rank higher.

5. Optimize for local search:

Local SEO involves optimizing a website’s content and structure to rank higher in local search results. This involves optimization for location-specific keywords, creation of Business listings, and generation of customer reviews & testimonials.

For example, a digital marketing company can optimize for local search by ensuring that its website includes location-specific keywords, such as “Best Digital Marketing Company in Delhi-NCR,” or by optimizing a Google My Business listing that includes its timings, location, website links etc.

Follow us for more tips and hacks that will surely help you to improve your website’s SEO.