For those who believed the movie Ready Player One or any advertisement by a Web 3 company, Metaverse is a virtual world which shall be accessible in the foreseeable future. For them, augmented and virtual reality technologies shall be able to replicate a proximate version of the real world. The pessimists say that Metaverse is a fad limited to video games and will meet its end soon. As the leading Digital Marketing Agency in New Delhi, we think that while the Metaverse may not replace the current world but it will bring a lasting transformation. This article shall explore how Marketing in Metaverse will look like.

1. Creating a new space with global audience:

In layman’s terms, a market space is any space that facilitates exchange of information and goods/services. It can be anything, from a roadside market to a shopping complex, from tele-marketers like Naaptol to the Metaverse! Metaverse creates virtual environments tailored to specific audience segments allowing businesses to reach and engage with consumers. It is also significantly integrated compared to Web 2. This allows companies seeking global audience to interact with consumers far more intimately.

2. Experiencing the Product:

Metaverse can create immersive and interactive experiences that allow users to explore and engage with their products. For example, an Interior Designing company can create virtual customizable spaces for its customers to experience. Or say, a Fashion Brand can allow its customers to try and customize outfits in the Metaverse.

3. Virtual Events:

Metaverse offers opportunities for experiential marketing. Brands can create virtual experiences that allow consumers to participate in events, such as concerts, sporting events, and product launches. This can increase consumer engagement. It also creates a memorable experience for customers to interact with the brand and its fellow customers. This can strengthen brand image at a minimal cost.

4. Selling Virtual Goods:

Brands like Gucci or Nike are selling digital versions of their goods. Companies can use the NFT technologies to create digitalized products. Customers can use these products for their digital avatars. Early-Adopters of such products are often ready to pay a premium price.

We at Next Door Global Services believe that as technology progresses, Metaverse will evolve and grow. This shall lead to more companies embracing this frontier bringing new challenges and possibilities. Digital Marketing Agencies can venture into this space as companies are increasingly focusing on their core competency. They can now provide solutions & strategies for brands looking to make a move into the future.